There is a place for reflection, deep thinking, and contemplative generosity. There’s also a place for spontaneous and instinctive generosity, and enabling us all to be generous in different ways is a key part of building the generous community God calls us to be.
The easier it is to give, the less ‘friction’ there is in giving, the more likely people are to give. The way people use money is changing, and that means the way people give is changing too, and we need to acknowledge that in the mechanisms we offer.
Good practice with mechanisms is all about providing the ways to give in an accessible, visible, simple, straight forward way. It’s also about ensuring that whatever way people give, they are thanked for their gift.
Jonathan de Bernhardt-Wood, National Giving Advisor